1. Marketing Strategy and Planning
Defining an effective marketing strategy is an essential part of achieving your corporate objectives, particularly in a space which has become overcrowded with ICOs and 'me-too' offerings. We will work with you to create a plan of action and outline a strategy, building a detailed marketing plan that contains the route and actions required in order to deliver the goals, customers, conversions and loyalty that your ICO or cryptocurrency needs to succeed.
2. Web Design & Development
It is critical for every business to have a website that reflects your brand positioning and values, always keeping in mind user experience as well as optimised customer journeys. We are able to support you through the process of creating or updating your web presence, advising on all aspects of web design, development and user experience to ensure you get the result your brand is looking for.
3. Copywriting & SEO
Copywriting and SEO is a skill; it takes experience and expertise to get it right. Our team can work with you to deliver great copy and relevant content, as well as ensure it is optimised for web searches. We take great care in delivering copy that will both engage your customers and rank high in search engines.
4. Social Media Planning & Management
A well-thought social media strategy will engage your existing clients and grow your audience, resulting in a more robust customer base. We will work with you to create a well-defined, coherent plan designed specifically for your ICO or blockchain solution, based on through research, spanning the social media channels that are relevant to your prospective user-base. We will help you implement the plan, constantly revising and refining strategies based on the acquired results, transmitted to you in the form of reporting and evaluation.
5. Digital Advertising & Reporting
With hundreds of cryptocurrencies currently on the market, there is real competition for visibility everywhere in the internet, especially search engine result pages. Alongside organic search engine optimisation (SEO), choosing the right keywords to advertise in a pay-per-click basis can make the difference and garner far more for your brand on the results page. We help to put a strategy together and deliver compelling advertising and PPC results that will make your ICO stand out.
6. Press & PR
We have an established and experienced team of journalists specialised in blockchain and cryptocurrencies that work closely with our clients to help optimise news, appearances and general media opportunities. We do this in order to protect, enhance and build your reputation through the media, giving you credibility as well as keeping your business in the front of your audience’s mind. We can work directly with your agency or as an extension to your company.